Impact of Technology and Social Change in PR

CODE: MP07 DURATION: 1 Week/ 2Weeks

CERTIFICATIONS: CPD

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers

Course Overview

There has been an undeniable evolution in the impact that technology and social change has brought into organisations. Very few really understand the impact and the underpinning principles that can leave organisations extremely vulnerable. From service and product delivery, to each and every internal and external message transmitted, organisations are now open to both risk and advantage because of technology. This masterclass will give you the necessary background and serve as a outlook for the present and future informed decision making.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:


Delegates will gain knowledge and skills to:


• Discuss four new factors driving social and business transformation and what can and should be done about them


• Learn about the hidden impact of technology and social changes on corporations


• Prepare and plan for the new emerging trends to come


• Consider the role of storytelling and design the plan


• Planning a pipeline of news to feed technology and stakeholder audience needs


Key Course Highlights

At the end of this course you'll understand:


  • ✓ • Growing a team that can manage ethics and the impact of technology and social change for the organisation

  • ✓ • Advise and inform management so that policy if lacking can be set

  • ✓ • Ensuring that all communications outputs stand the test of time and international scrutiny

  • ✓ • Best practice case studies and award winning examples of integration with the impact of technology and ideal adoption of social change


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Who Should Attend

Management, leaders, public relations and communications teams dealing with the impact of technology and social change in communications/public relations must attend. This is an intensive course that helps make sense of new and unavoidable changes and how they can be managed with simplicity and structure to build a good legacy. If your role is to engage with multiple stakeholders, internal or external, and to position your communications accurately, then this is an essential course of learning for you. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals.


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Upcoming Course Dates



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Impact of Technology and Social Change in PR


  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources