The GTC Group

Market Entry and Retail Strategies

CODE: NMA04 DURATION: 3/5 Days

CERTIFICATIONS: CPD

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
$ 5,950.00
$ 5,950.00

Course Overview

This course will help delegates understand why successful organisations understand the importance of strategic market entry and positioning, and how accessing new markets will allow them to broaden their reach and increase potential to sell to more customers. This market entry and retail course is a highly participative training course that will equip participants with the tools required to accurately assess and identify market development opportunities.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Download course details

Course Outcomes

Delegates will gain knowledge and skills to:

Delegates will gain knowledge and skills to:

• Developing regional interfaces with cross border customers. Mapping the right resources to the right stakeholders.

• Understand different market entry strategies, how to enter and grow market share. Which Blue or Red oceans to enter and why?

• Enter competitive markets by applying Lanchester Strategy – one of the better methods in determining market entry for business.

• Put strategies, plans and tactics into action and demonstrate how to develop a winning market development strategy

• Understand the link between diffusion theory and the product life-cycle – what are the different stages and how should your strategy differ

Who Should Attend

This course is designed for business development managers, sales managers and anyone involved in defining the sales and entry strategy.

Upcoming Course Dates

Delivery Format: Classroom

Date: 06/19/23

Location: Lagos

$ 5,950.00

Delivery Format: Classroom

Date: 10/18/23

Location: Lagos

$ 5,950.00

Delivery Format: Blended Live

Date: 10/18/23

Location: Port Harcourt

$ 5,950.00

Delivery Format: Blended Live

Date: 12/18/23

Location: Port Harcourt

$ 5,950.00

Market Entry and Retail Strategies

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources

Download Course Detail

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