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CODE: MP05
DURATION: 5 Days/10 Days
Public Relations and Communication in a digital world is for teams who want to know the art and social science of analysing trends and predicting the consequences in a fast-moving digital world. If you are a leader, or if you counsel leaders on implementing planned public relations and communication programmes of action, then you must attend this course because it will keep communications frameworks up-to-date, inform and guide leaders and modernise the organisations plans. Learn new methods to generate engagement and sustainability while maintaining public interest.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Create different communication channels that match organizational goals
Prepare visual and video inputs for audience interest and engagement
Develop databases for organizational stakeholder management communications
Ensure congruence of messages to different publics
Use a variety of smart analysis tools to save time and gain fast advantage
Explore and learn from the best case studies in the world and debate what could have been done better
At the end of this course you’ll understand:
ü
How to manage teams for consistent
organizational communication
ü
How to build team skills aligned with
communication goals
ü
When and how to apply techniques for measurable
digital impact
ü
Practical insights from an experienced trainer
through Q&A sessions
ü
The roles and responsibilities within a
communication structure
ü How to use case studies to drive effective behavior change
Anyone and everyone in a company team who interacts with public relations, communications and digital audiences should attend this significant course. If your role is to engage profitably and to achieve great results for the corporation in terms of direct brand building and return on investment, then this is a vital course for you. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals. If a particular sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course is able to be adjusted for 1 to1 sessions or taught on site to Public Relations or Communications Departments during their working day.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
