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CODE: NMP02
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course takes a look at how organizations can leverage data analytics to design, implement, and measure high-impact marketing strategies. It examines key areas such as market segmentation, customer insights, predictive modeling, campaign optimization, and performance measurement. Participants will learn how to transform raw data into actionable intelligence, align marketing objectives with business goals, and execute data-informed strategies that enhance ROI. By the end of the course, participants will be equipped to make smarter, evidence-based marketing decisions that drive growth and competitiveness.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Develop comprehensive, data-driven marketing strategies aligned with organizational objectives.
Design strategic marketing plans grounded in data insights.
Apply analytics to optimize targeting and resource allocation.
Measure and interpret marketing performance using KPIs, dashboards and ROI models.
Use predictive models to forecast market performance.
Implement measurable marketing campaigns aligned with business objectives.
Build a data-centric marketing culture that promotes continuous learning and strategic agility.
At the end of this course, you’ll understand:
This course is ideal for Marketing Managers, Brand Strategists, Business Development Executives, and Digital Marketing Professionals responsible for planning and executing marketing campaigns. It is also valuable for Data Analysts, Product Managers, and Entrepreneurs seeking to leverage analytics for smarter decision-making, improved targeting, and measurable marketing performance.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
