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CODE: NMP04
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course is about using data analytics and predictive modeling to understand markets, anticipate consumer behavior, and strengthen brand positioning. The course content explores how organizations can apply data-driven insights to forecast trends, refine marketing strategies, and enhance brand perception. Participants will learn how to leverage predictive tools, consumer data, and behavioral analytics to make informed marketing decisions and create forward-looking brand strategies. Through practical sessions and case studies, participants will be equipped to translate analytics into actionable insights that drive brand growth and customer loyalty.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Apply predictive analytics to forecast consumer behavior.
Integrate data insights into brand development, positioning and messaging strategies.
Use AI-driven segmentation, forecasting and customer profiling for precision marketing.
Evaluate and enhance brand performance through visualization and intelligence dashboards.
Translate consumer insights into targeted campaigns that drive engagement and loyalty.
Combine creativity and analytics to deliver evidence-based branding decisions with measurable ROI.
At the end of this course, you’ll understand:
This course is designed communication directors, brand managers, marketing strategist, data analysts, researchers, product managers and innovation leads seeking to enhance customer understanding through analytics. It is equally valuable for consumer sight professionals, CRM specialists, senior executives and business leaders aiming to align AI-driven insights with marketing strategy for brand growth.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
