This course on AI-Driven Media & Reputation Management explores the transformative role of artificial intelligence in protecting and enhancing corporate reputation. It delves into how AI tools are revolutionizing media monitoring, sentiment analysis, and crisis prediction, enabling a shift from reactive public relations to proactive, data-informed stewardship. The focus is on harnessing AI to build brand resilience, ethically navigate the complex information landscape, and ensure an organization’s narrative is not only heard but also trusted. Participants will learn to leverage these technologies to detect emerging issues in real-time, analyze narrative trends across global digital channels, and data-backed communication strategies.