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CODE: NMP02 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course explores how technological advancements and evolving social dynamics are reshaping the practice of public relations. Delegates will gain critical insights into the impact of digital media, artificial intelligence, data privacy, and cultural shifts on audience engagement, reputation management, and communication strategies.
The course provides tools and frameworks to help PR professionals navigate modern platforms, manage rapid communication cycles, and respond to societal expectations with authenticity, agility, and strategic foresight.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Understand how digital technologies are transforming PR functions
Adapt messaging strategies to meet changing social norms and public expectations
Leverage social media and AI tools for real-time communication and analysis
Mitigate risks and manage reputation in a fast-paced digital environment
Create inclusive and socially aware PR campaigns
Align communication strategies with emerging trends in ethics, activism, and transparency
At the end of this course you’ll understand:
This course is suitable for Public Relations Officers, Communications Managers, Media Relations Specialists, Government Affairs Personnel, Marketing and Corporate Affairs Professionals, and anyone responsible for shaping public perception and stakeholder communication.
