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CODE: NMP03 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course equips marketing and communication professionals with the strategic mindset and digital tools required to compete in today’s data-driven, fast-evolving digital landscape. It focuses on using social media and digital marketing channels to build brand equity, drive engagement, generate leads, and deliver measurable ROI.
Through a mix of strategy development, content planning, analytics, and automation, participants will learn how to design innovative campaigns, use AI-enhanced tools, and adapt quickly to platform algorithm changes, audience behaviours, and digital trends.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Develop a digital marketing strategy aligned with organizational goals
Plan and manage high-performing social media campaigns across platforms
Leverage analytics and audience insights to optimize content and ad spend
Create engaging, shareable, and targeted multimedia content
Integrate AI and automation tools for scheduling, targeting, and performance tracking
Navigate platform-specific trends, algorithms, and ad policies
Track ROI and report results using dashboards and performance metrics
At the end of this course you’ll understand:
This course is suitable for Marketing Professionals, Brand Managers, Communication Specialists, Social Media Officers, PR Teams, Content Creators, and Business Development Leads who are involved in digital strategy, online engagement, or brand visibility.
