Advanced Marketing and Relationship Management Skills

CODE: NMP06 DURATION: 3 Days | 5 Days | 10 Days

CERTIFICATIONS: CPD

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers

3 Days

₦ 300000

5 Days

₦ 600000

10 Days

₦ 1200000

Course Overview

This advanced course is designed to elevate participants’ ability to build strategic marketing initiatives and manage high-value client and stakeholder relationships. It bridges the gap between traditional marketing and modern relationship management by focusing on customer-centric strategies, brand loyalty, and long-term business growth.

Delegates will explore how to align marketing with business objectives, deepen customer relationships, and leverage digital tools to enhance engagement and retention. Practical frameworks and interactive exercises are used throughout to ensure immediate workplace relevance.

Course Delivery

This course is available in the following formats:

Virtual

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

Develop marketing strategies that align with organizational goals and customer needs

Apply segmentation and targeting to improve marketing ROI

Manage key customer and stakeholder relationships with confidence

Use data and analytics to drive customer engagement and retention

Handle objections, build trust, and strengthen emotional connections

Design relationship-based campaigns for long-term value creation

Key Course Highlights

At the end of this course you’ll understand:

  • Advanced customer segmentation and persona development
  • Metrics and tools for monitoring marketing performance
  • Emotional intelligence in relationship management
  • Client retention strategies and loyalty-building techniques
  • CRM systems, automation, and personalised outreach
  • Strategic communication and trust-building frameworks
  • Omnichannel engagement and customer journey mapping
  • Practical simulations, feedback exercises, and campaign planning
Who Should Attend

This course is ideal for Marketing Managers, Relationship Managers, Client Service Executives, Business Development Professionals, Brand Strategists, and Commercial Leaders responsible for client growth, retention, and stakeholder engagement.

Upcoming Course Dates

Delivery Format: Classroom & Virtual

Date: 06/10/25

Location: Lagos

Price: ₦ 600,000

Advanced Marketing and Relationship Management Skills

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers
  • Training materials and workbook
  • Access to online resources

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