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CODE: NMP06
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course explores how artificial intelligence transforms the way organizations understand audiences and deliver personalized content experiences. The course content covers areas such as audience segmentation, predictive analytics, behavioural targeting, and automated content creation. Participants will learn how to use AI tools to map consumer journeys, anticipate needs, and craft data-driven storytelling that improves engagement, loyalty, and conversion. By the end of the course, participants will be equipped to design adaptive content strategies that align business goals with real-time consumer insights.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Understand how AI enhances content creation and journey mapping.
Design and implement AI-driven content strategies aligned with brand objectives and audience insights.
Apply AI tools for predictive audience analysis and engagement.
Leverage machine learning and automation tools for dynamic content personalization.
Evaluate the performance of AI-powered campaigns through advanced marketing metrics and KPIs.
Optimize content strategies for conversion and retention.
At the end of this course, you’ll understand:
This course is designed for content strategists, digital marketers, brand managers, UX professionals, communication executives and digital transformation leaders seeking to harness AI technologies for smarter customer engagement strategies. Marketing consultants, advertising professionals and corporate communication teams aiming to strengthen engagement and optimize multi-channel marketing strategies using intelligent automation are encouraged to also take the course.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
