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CODE: NMP17
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course provides an introduction to the strategic use of data analytics and AI in enhancing media planning, advert campaigns optimization, and measurable ROI. The curriculum bridges the gap between media planning theory and data science application. Participants will explore predictive analytics, programmatic advertising, customer journey mapping, and AI-driven performance tracking to ensure campaigns are both cost-effective and impactful.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Understand the foundations of data-driven media planning and evolution in the advertising industry.
Apply data analytics in media planning and ad allocation.
Implement AI-powered programmatic advertising strategies.
Create data-driven media strategies tailored to specific campaigns and target segments.
Measure ROI with advanced attribution models.
Design cost-efficient campaigns with predictive insights.
At the end of this course, you’ll understand:
This course is designed for advertising professionals, media buyers, media planners, brand managers, digital strategists, marketing technologists, performance marketers responsible for maximizing advertising efficiency and effectiveness. Other professionals like analysts, and agency specialist aspiring to future proof their skills in a data-dominated field will also find the course most valuable.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
