CODE: NMP05 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course is designed to provide marketing professionals and business leaders with the skills and tools to develop, execute, and monitor strategic marketing plans that drive growth and brand success. Delegates will explore the full lifecycle of marketing strategy—from market analysis to execution and performance measurement—ensuring alignment with organizational goals.
The course combines real-world case studies, planning frameworks, and digital insights to enable participants to create high-impact marketing plans that are customer-focused, results-driven, and adaptable to evolving market conditions.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Conduct in-depth market and competitor analysis
Define marketing objectives aligned with business strategy
Develop segmentation, targeting, and positioning (STP) strategies
Build integrated marketing campaigns across channels
Allocate budgets and resources effectively
Use KPIs and analytics to track performance and optimize outcomes
Align marketing efforts with stakeholder expectations and customer needs
At the end of this course you’ll understand:
This course is suitable for Marketing Managers, Business Development Executives, Brand Strategists, Product Managers, Communication Officers, and professionals involved in strategic planning, campaign development, and marketing execution.
CODE: NMP05 DURATION: 3/5 Days
CERTIFICATIONS: CPD
This course is available in the following formats:
Blended Live
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Delegates will gain knowledge and skills to:
• Oversee the company marketing function to identify new customers for products and services
• Establish short and long-range marketing plans, objectives, and operating procedures
• Explore new ways to identify and engage new customers using social media platforms
• Develop effective marketing communication programmes
• Conduct periodic analysis of marketing efforts, effectiveness and ROI
• Analyze market trends and recommend changes to marketing and business development strategies
This course will benefit Marketing Managers, Marketing Professionals, Public Relations Practitioners and anybody that wants to develop their knowledge on strategic marketing plans
Delivery Format: Classroom
Date: 13/09/22
Location: Uyo
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Delivery Format: Classroom
Date: 27/09/22
Location: Abuja
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Delivery Format: Classroom
Date: 22/11/22
Location: Lagos
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Delivery Format: Blended Live
Date: 13/09/22
Location: Uyo
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