Developing and Implementing Strategic Marketing Plans

CODE: NMP05 DURATION: 3 Days | 5 Days | 10 Days

CERTIFICATIONS: CPD

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers

3 Days

₦ 300000

5 Days

₦ 600000

10 Days

₦ 1200000

Course Overview

This course is designed to provide marketing professionals and business leaders with the skills and tools to develop, execute, and monitor strategic marketing plans that drive growth and brand success. Delegates will explore the full lifecycle of marketing strategy—from market analysis to execution and performance measurement—ensuring alignment with organizational goals.

The course combines real-world case studies, planning frameworks, and digital insights to enable participants to create high-impact marketing plans that are customer-focused, results-driven, and adaptable to evolving market conditions.

Course Delivery

This course is available in the following formats:

Virtual

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

Conduct in-depth market and competitor analysis

Define marketing objectives aligned with business strategy

Develop segmentation, targeting, and positioning (STP) strategies

Build integrated marketing campaigns across channels

Allocate budgets and resources effectively

Use KPIs and analytics to track performance and optimize outcomes

Align marketing efforts with stakeholder expectations and customer needs

Key Course Highlights

At the end of this course you’ll understand:

  • Marketing audit and situational analysis tools
  • SMART objectives and strategic goal-setting
  • Customer segmentation and brand positioning strategies
  • Multichannel campaign planning (digital, print, PR, and more)
  • Budgeting and ROI-focused decision-making
  • Marketing dashboards and performance tracking
  • Agile marketing techniques for adaptive planning
  • Hands-on marketing plan development workshop
Who Should Attend

This course is suitable for Marketing Managers, Business Development Executives, Brand Strategists, Product Managers, Communication Officers, and professionals involved in strategic planning, campaign development, and marketing execution.

Upcoming Course Dates

Delivery Format: Classroom & Virtual

Date: 24/11/25

Location: Lagos

Price: ₦ 600,000

Developing and Implementing Strategic Marketing Plans

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources

Developing and Implementing Strategic Marketing Plans

CODE: NMP05 DURATION: 3/5 Days

CERTIFICATIONS: CPD

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
600,000
600,000

Course Overview

This course is designed to give delegates the knowledge and confidence they require to overcome objections, close more sales, and generate new business opportunities. Specific emphasis is placed on developing face-to-face communication skills, persuasion techniques, and sales negotiation strategies. This course will also give participants a deep dive into core marketing strategies, best practices, and planning principles such as customer and competitor analysis, value pricing, relationship management, brand management, and social media marketing.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Download course details

Course Outcomes

Delegates will gain knowledge and skills to:

Delegates will gain knowledge and skills to:

• Oversee the company marketing function to identify new customers for products and services

• Establish short and long-range marketing plans, objectives, and operating procedures

• Explore new ways to identify and engage new customers using social media platforms

• Develop effective marketing communication programmes

• Conduct periodic analysis of marketing efforts, effectiveness and ROI

• Analyze market trends and recommend changes to marketing and business development strategies

Who Should Attend

This course will benefit Marketing Managers, Marketing Professionals, Public Relations Practitioners and anybody that wants to develop their knowledge on strategic marketing plans

Upcoming Course Dates

Delivery Format: Classroom

Date: 13/09/22

Location: Uyo

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Delivery Format: Classroom

Date: 27/09/22

Location: Abuja

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Delivery Format: Classroom

Date: 22/11/22

Location: Lagos

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Delivery Format: Blended Live

Date: 13/09/22

Location: Uyo

[add_to_cart_form id=”7200″ hide_quantity=”true” ]

Developing and Implementing Strategic Marketing Plans

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources

Download Course Detail

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