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CODE: NMA06
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course explores how manufacturing firms can effectively leverage digital platforms to expand market reach, strengthen customer engagement and optimize retail performance. The course combines strategic frameworks with real case studies to equip participants with the knowledge and tools needed to navigate the digital transformation of manufacturing retail operations successfully. Participants will gain insights into the evolving digital marketplace, key entry strategies and the integration of e-commerce, data analytics and omnichannel retail models to drive growth and competitiveness.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Develop effective digital market entry strategies tailored to manufacturing environments.
Assess and select optimal digital and retail channels for different product categories.
Leverage data analytics and customer insights to enhance retail performance.
Align manufacturing operations with digital retail and distribution models.
Design an integrated digital to retail strategy that supports sustainable growth and competitiveness.
Apply digital tools to monitor market trends and optimize go-to-market decisions.
At the end of this course, you’ll understand:
This course is designed for manufacturing executives, sales and marketing managers, business development professionals, digital transformation leaders and entrepreneurs seeking to expand into digital and retail markets. It is also suitable for professionals involved in supply chain, product management and innovation who wish to enhance their strategic understanding of digital market entry and retail positioning.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
