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CODE: NMP04 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course empowers professionals to craft and deliver impactful marketing messages that resonate with target audiences and drive engagement. Delegates will learn how to develop communication strategies that support brand identity, marketing goals, and customer relationships across traditional and digital platforms.
With a focus on clarity, consistency, and creativity, the course covers message development, audience analysis, integrated communication planning, and campaign execution. It also explores storytelling, content creation, and measurement tools to ensure that every message makes a measurable impact.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Design integrated marketing communication (IMC) strategies
Identify and profile target audiences for effective messaging
Develop clear, persuasive content tailored to various platforms
Align communication efforts with brand tone and marketing goals
Use storytelling and emotional appeal to enhance message delivery
Monitor communication effectiveness through KPIs and feedback tools
At the end of this course you’ll understand:
This course is ideal for Marketing Officers, Communication Specialists, Brand Managers, PR Practitioners, Content Creators, Business Development Professionals, and anyone responsible for crafting and delivering marketing messages.
