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CODE: NMA04 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
Expanding into new markets—whether local, regional, or international—requires a strategic approach that balances risk, cost, and long-term growth potential. This course equips delegates with practical frameworks for assessing market opportunities, selecting entry strategies, and developing retail models that align with business objectives and consumer behavior.
Delegates will learn how to evaluate market readiness, define entry modes (e.g., direct export, franchising, joint ventures), adapt branding and retail formats, and navigate regulatory and cultural considerations. Real-world case studies will highlight best practices and lessons learned from successful market expansion efforts across industries.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Evaluate new markets using economic, competitive, and cultural indicators
Select appropriate market entry strategies based on business goals
Design and scale retail strategies to match local consumer behavior
Align product positioning and branding for diverse markets
Manage risks associated with international expansion
Understand legal, regulatory, and distribution requirements
Measure performance and adapt strategies for long-term success
At the end of this course you’ll understand:
This course is designed for Business Development Managers, Market Analysts, Retail and Franchise Managers, Sales Directors, Strategy Officers, Entrepreneurs, and Executives involved in launching products or expanding retail operations into new markets.
