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CODE: NMP19
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course provides an in-depth understanding of media analytics and audience insights in the digital era. It covers data collection, analysis, and interpretation techniques using modern analytics tools to help media professionals and marketers understand audience behavior and preferences. The course emphasizes ethical data use, storytelling with data, and strategic decision-making to enhance audience engagement and drive business value. Through practical projects and various case studies, participants will learn to apply insights to tailor content, optimize campaigns, and measure media effectiveness across digital platforms.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Conduct AI-powered audience analytics.
Understand the principles of media analytics and audience measurement.
Apply insights to enhance content strategy, campaign design and audience targeting.
Derive actionable insights from complex datasets.
Apply advanced metrics to optimize engagement.
Translate insights into strategic decision-making.
At the end of this course, you’ll understand:
This course is ideal for digital marketers, media analysts, content creators, and communication professionals who want to leverage audience insights to optimize media strategies. It suits marketing managers and brand strategists focused on data-driven decision-making to enhance audience engagement and campaign effectiveness. The course also benefits media planners, social media managers, and business analysts seeking to understand consumer behavior and improve targeting.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
