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CODE: NMP01 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course equips public relations and communication professionals with the essential skills and strategies to build effective relationships with the media, craft compelling messages, and manage brand reputation in today’s fast-paced media environment.
Through real-world examples and practical simulations, delegates will learn how to engage journalists, handle press interviews, draft impactful press releases, and navigate both traditional and digital media platforms. Special attention is given to crisis communication, media ethics, and securing positive media coverage that aligns with organizational goals.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Understand the role of media in public relations and reputation building
Develop and maintain strong, strategic relationships with media outlets
Write compelling press releases, media kits, and editorial content
Prepare for and handle media interviews with confidence and control
Respond to media inquiries during routine communication and crises
Leverage both traditional and digital media for brand amplification
Ensure messaging aligns with organizational voice and public expectations
At the end of this course you’ll understand:
This course is suitable for PR Officers, Communications Managers, Media Liaisons, Spokespersons, Public Affairs Executives, Government Relations Officers, and anyone responsible for external messaging and brand communication.
