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CODE: NMP05
DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course is about using artificial intelligence to craft tailored messages and immersive brand narratives that resonate with individual audiences. It explores how AI-driven tools enhance audience segmentation, emotional targeting, content creation, and campaign optimization. Participants will learn to design data-informed storytelling strategies that combine creativity with automation, delivering the right message to the right audience at the right time. Participants will be equipped to apply AI and analytics to create authentic, engaging, and impactful marketing communications that drive connection and conversion.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Design personalized marketing communication strategies using AI and predictive data.
Integrate generative AI tools to produce dynamic, adaptive brand narratives across media channels.
Balance creativity and algorithmic intelligence to maintain authenticity and brand voice.
Measure the performance of and emotional impact of AI-driven storytelling campaigns.
Use behavioural and sentiment data to refine tone, message relevance and customer resonance.
Apply storytelling principles informed by consumer behaviour, psychology and emotion analytics.
At the end of this course, you’ll understand:
This course is designed for brand managers, marketing executives, CRM specialists, creative directors, content strategies, communication directors seeking to modernize storytelling and personalization strategies. It is equally valuable for entrepreneurs, business development leads, consultants and innovators aiming to humanize technology-driven marketing.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
