Menu
Menu
CODE: NMP07 DURATION: 3 Days | 5 Days | 10 Days
CERTIFICATIONS: CPD
This course is designed to help professionals develop a deep understanding of market dynamics and leverage that insight to build and manage powerful, differentiated brands. It combines practical tools for market research and competitive analysis with strategic branding frameworks to position offerings effectively in domestic and international markets.
Delegates will explore how to identify market opportunities, assess customer behaviour, build compelling brand strategies, and sustain brand equity through data-informed decision-making and integrated communication.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Conduct strategic market analysis to support business decisions
Understand customer segmentation, targeting, and positioning (STP)
Develop brand identity and manage brand architecture
Monitor brand performance and adapt strategy based on insights
Align branding with business goals and customer perception
Build a compelling value proposition and competitive advantage
Apply tools for brand storytelling, loyalty, and reputation management
At the end of this course you’ll understand:
This course is ideal for Marketing Managers, Brand Strategists, Business Development Executives, Product Managers, Market Analysts, and anyone involved in strategic planning, brand positioning, or customer insights.
