CODE: MP03
DURATION: 5 Days/10 Days
This course enables your crisis teams to competently prepare a plan of action before a crisis happens. It gives the perfect roadmap to manage VIP stakeholders so that the company can speedily and effectively maintain or restore reputation and business continuity. In a global social media and news environment, caution is necessary to avoid becoming a negative case study. The course focuses on the essential skills and knowledge consistent with competent crisis management best practice. It identifies the critically important issues that can grow into a crisis, and how that in turn affects reputation and shareholders. Teams will be enabled to learn how to competently manage people and resources before, during and after a crisis.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Identify those factors and issues that have the potential to become a crises
Build strong relationships with stakeholders and media before a crisis happens
Control immediate reaction to crisis
Integrate communications and management tasks during the crisis
Plan and manage communications during and after a crisis
Understand the Golden Rules of Reputation
At the end of this course you’ll understand:
ü Interrogate real crisis and reputation case studies: worst and the best practice examples
ü Understand the exact way to prepare teams ahead of an unknown crisis
ü Learn to restore good order as fast as possible
ü What to say and how to say it for a global audience
ü Explore new discoveries for communication during and after a crisis
ü Practice exactly how to evaluate corporate teams after a crisis
Anyone and everyone in the company team who handles communications that may become high risk must be on this course. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals. If a specific sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course is able to be adjusted for 1to1 sessions or taught on site to PR departments during their working day.
Delivery Format: Classroom
Date: 14/04/2025
Location: Houston
Delivery Format: Blended Live
Date: 04/08/2025
Location: London
Delivery Format: Blended Live
Date: 27/10/2025
Location: London
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
