Search

Digital Mass Media Cultures

CODE: MP07

DURATION: 5 Days/10 Days

CERTIFICATIONS: CPD

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers

5 Days

$ 5500

10 Days

$ 11000

Course Overview

This course examines the evolving landscape of mass media in the digital age and its profound impact on society, culture, and communication. With digital technologies revolutionizing how information is created, shared, and consumed especially through social media, participants will gain a critical understanding of the cultural dynamics of digital mass media. The course explores various platforms, content formats, and audience interactions that define modern media cultures while providing insights into their broader cultural implications.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

Understanding the various forms of digital mass media and their influence on public discourse.

Examining how digital media shapes cultural identities and impacts social norms.

Analyzing shifting media consumption patterns and their effects on audience behavior.

The processes of content creation and the significance of user-generated content.The processes of content creation and the significance of user-generated content.

Developing critical thinking skills to evaluate the societal impact of digital media, including ethical and representation issues.

Application of theoretical knowledge to real-world media challenges through practical case studies.

Key Course Highlights

At the end of this course you’ll understand:

  • How digital media ecosystems influence cultural norms and public opinion
  • Key shifts in content creation — from gatekeeping to user-generated influence
  • Case studies on viral media movements and their real-world cultural impact
  • The role of algorithms, platforms, and engagement metrics in shaping narratives
  • How to decode digital audience behavior across platforms like TikTok, YouTube, and X (Twitter)
  • Ethical and societal challenges in digital storytelling, representation, and misinformation
  • Tools for analyzing media trends and anticipating shifts in digital consumption patterns
Who Should Attend

This course has been designed for a variety of media experts including media professionals, content creators, digital marketers, communication specialists, educators, researchers, and anyone interested in understanding the impact of digital media on culture, society, and communication in the modern age.

Upcoming Course Dates

Delivery Format: Classroom

Date: 17/03/2025

Location: London

Delivery Format: Classroom

Date: 09/06/2025

Location: Toronto

Delivery Format: Blended Live

Date:15/12/2025

Location: London

Digital Mass Media Cultures

✓ Modern facilities

✓ Course materials and certificate

✓ Accredited international trainers

✓ Training materials and workbook

✓ Access to online resources

Your request has been sent the team will get back to you within 24 hours

Download Course Detail