The GTC Group

Effective Public Affairs Management

CODE: MP06 DURATION: 1 Week/ 2Weeks

CERTIFICATIONS: CPD

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
$ 4,950.00

Course Overview

Public Affairs is about more than just lobbying politicians. At its heart is the ability to understand politics, decision-making, government infrastructure and policy making. Corporates need to know what makes the media tick and how this impacts on politicians. Public Affairs is about understanding the society in which the corporation operates. It is about influencing laws and governments in favour of the corporation’s sustainability and to ensure a real understanding of its needs and the needs of the key stakeholders.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

• Explore the definition of Public Affairs and best practice modern case studies

• Understand the fundamentals of Public Affairs in a modern context

• Deliver an effective Public Affairs strategy programme

• Discover options and utilise mainstream, mobile and social media available for wide coverage and support from the public

• Apply use of the internet world to Public Affairs

• Learn how to measure effectiveness in Public Affairs

Key Course Highlights

At the end of this course you’ll understand:

            • ✓ Understand the importance of achieving success through the use of Public Affairs

            • ✓ Learn about the tricky aspects of public affairs and how to manage them perfectly

            • ✓ Examine the communication options and deploy and what will work best with politicians, civil servants and/or legislators

            • ✓ Discuss the principles of protocol and how they vary from country to country

            • ✓ Enjoy debating in teams exactly how to overcome opposition to your requests

          • ✓ Explore effective lobbying case studies and award winning campaigns that gave effective results for corporations
Who Should Attend

Anyone and everyone in a company team who interacts or who is affected by politics, politicians, legal issues and who needs therefore to engage with legislators, MPs and other government bodies should attend this course. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals.

Upcoming Course Dates

Delivery Format: Classroom

Date: 12/09/22

Location: London

$ 4,950.00

Delivery Format: Classroom

Date: 14/11/22

Location: Dubai

$ 4,950.00

Delivery Format: Blended Live

Date: 12/09/22

Location: London

$ 4,950.00

Delivery Format: Blended Live

Date: 14/11/22

Location: Dubai

$ 4,950.00

Effective Public Affairs Management

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources

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