Effective Public Affairs Management

CODE: MP10

DURATION: 5 Days/10 Days

CERTIFICATIONS: CPD

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers

5 Days

$ 5500

5 Days

$ 11000

Course Overview

This course provides a thorough analysis of public affairs management, focusing on the strategies and skills needed to effectively navigate the complex dynamics between public policy, stakeholder engagement, and organizational objectives. Participants will explore how public affairs management can shape public perception, influence policy decisions, and enhance organizational reputation. Additionally, the course will cover best practices for interacting with a wide array of stakeholders, including government officials, media representatives, and community groups.

Course Delivery

This course is available in the following formats:

Virtual

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

The key principles and concepts of public affairs management.

Identifying and analyzing key stakeholders and their influence on public policy.

Developing strategic communication plans for engaging stakeholders effectively.

Engaging with government officials and regulatory bodies proficiently.

Utilizing advocacy techniques to successfully influence public policy outcomes.

Measuring and evaluating the effectiveness of public affairs initiatives.

Managing crises and navigating sensitive issues in the public affairs landscape.

Understanding emerging trends and challenges in public affairs management.

Key Course Highlights

At the end of this course you’ll understand:

  • The importance of achieving success through the use of Public Affairs
  • The tricky aspects of public affairs and how to manage them perfectly
  • Communication options to deploy and what works best with politicians, civil servants, or legislators.
  • Principles of protocol and how they vary from country to country
  • Debating in teams exactly and how to overcome opposition to your requests
  • How to explore lobbying case studies and award-winning campaigns that drive effective corporate results.
 
Who Should Attend

This course is perfect for public affairs and public relations professionals, government relations experts, corporate communication managers, policy analysts, and individuals looking to broaden their understanding of public affairs management.

Upcoming Course Dates

Delivery Format: Classroom

Date: 17/03/2025

Location: Dubai

Delivery Format: Classroom

Date: 23/06/2025

Location: London

Delivery Format: Blended Live

Date: 20/10/2025

Location: London

Effective Public Affairs Management

✓ Modern facilities

✓ Course materials and certificate

✓ Accredited international trainers

✓ Training materials and workbook

✓ Access to online resources

Your request has been sent the team will get back to you within 24 hours

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