The GTC Group

Effective Media Relations Management

CODE: MP05 DURATION: 1 Week/ 2Weeks

CERTIFICATIONS: CPD

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
$ 4,950.00

Course Overview

Effective Media Relations and Media Management is an ever changing landscape. What worked yesterday no longer works today because trends change to meet the challenges of a new world and fast emerging technologies. To remain at the top, a corporation must fully understand the media agenda.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:

Delegates will gain knowledge and skills to:

• Explore the new definitions of Effective Media Relations Management

• Design an effective media strategy programme for all occasions

• Understand the fundamentals of journalism in a modern context

• Discover options and utilise mainstream, mobile and social media outreach for wide reach and coverage

• Learn how to measure effectiveness in media relations and news coverage

• Examine best case studies and award winning media relations practice

Key Course Highlights

At the end of this course you’ll understand:

            • ✓ Learn how it really works behind the scenes on an international scale

            • ✓ Examine secret techniques that will attract the media and give them what they want

            • ✓ Become confident in dealing with all media queries using the right option

            • ✓ Explore how to evaluate the media outputs and bring about improvement

            • ✓ Discover the use of storytelling in winning that positive front page

          • ✓ Develop a sustainable Corporate Effective Media Relations Plan in one day
Who Should Attend

Anyone and everyone in a corporate team who handles media and communications must be on this course. All links to the media must be knowledgeable and competent. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals.

Upcoming Course Dates

Delivery Format: Classroom

Date: 12/06/23

Location: London

$ 4,950.00

Delivery Format: Classroom

Date: 30/10/23

Location: London

$ 4,950.00

Delivery Format: Classroom

Date: 28/11/22

Location: Dubai

$ 4,950.00

Delivery Format: Classroom

Date: 29/08/22

Location: Houston

$ 4,950.00

Effective Media Relations Management

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources

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