CODE: MP09
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This course is a blend of AI and Public Communication and is designed to equip communication professionals and public sector leaders with the knowledge and skills to harness artificial intelligence and automation technologies for enhancing public engagement and communication effectiveness. The course covers the fundamentals of AI, machine learning, and data analytics applications in communication, alongside ethical considerations and best practices. Participants will explore AI-driven tools such as chatbots, sentiment analysis, and social media analytics, learning how to design intelligent communication strategies that improve audience targeting, message customization, real-time interaction, and campaign evaluation in an increasingly digital and data-rich environment.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Understand the core concepts of AI and automation in the context of public communication.
Apply AI-driven data analysis to enhance audience insight and message targeting.
Use AI tools such as chatbots and sentiment analysis to improve citizen engagement.
Develop and implement automated communication workflows for efficiency and impact.
Address ethical issues related to AI use, including privacy, transparency, and bias.
Evaluate and optimize communication campaigns through AI-powered analytics.
Design innovative communication strategies that leverage AI technologies for public affairs.
At the end of this course, you’ll understand:
This course is ideal for public communication officers, government communication teams, PR professionals, digital marketers, social media managers, and organizational leaders seeking to integrate AI and automation into their communication strategies. It also benefits policymakers, data analysts, and technology managers involved in digital transformation and public engagement initiatives who want to leverage emerging technologies to optimize communication outcomes.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
