CODE: MP06
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This course is a comprehensive examination of the art and science of digital public relations, including crafting compelling brand stories, leveraging social media platforms, managing online reputation, and utilizing data-driven insights to shape public perception. It has been designed to equip participants with the strategic skills needed to navigate and excel in the fast-paced digital media landscape. Participants will learn to develop integrated digital PR campaigns that enhance brand visibility, engage target audiences authentically, and sustainably influence stakeholder perceptions in an increasingly competitive and connected world.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Develop and execute effective digital PR strategies to elevate brand influence and awareness.
Create engaging digital content tailored to diverse platforms and audiences.
Manage online reputation and respond proactively to digital crises.
Leverage social media and influencer partnerships to maximize campaign reach.
Analyze digital metrics and insights to refine PR tactics and measure impact.
Employ storytelling techniques that resonate with digital audiences and drive engagement.
Navigate emerging digital tools and trends to maintain competitive advantage.
At the end of this course, you’ll understand:
This course is ideal for PR professionals, marketing managers, communications specialists, brand strategists, social media managers, and business leaders seeking to strengthen their digital presence and master the tools of modern public relations. It is also valuable for entrepreneurs and content creators aiming to build influential online brands and for anyone looking to understand how digital media shapes public narratives and brand reputation.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
