CODE: MP13
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This is a forward-looking course that examines how AI-driven data analytics, automation, and personalization tools can be combined with traditional marketing communication strategies to optimize audience engagement and brand messaging across multiple channels. It is designed to equip marketing and communication professionals with the skills to blend human creativity and strategic thinking with artificial intelligence technologies for powerful and cohesive integrated marketing campaigns. Participants will develop expertise in creating seamless, adaptive marketing communication plans that leverage both human insight and AI capabilities to deliver enhanced customer experiences and measurable business results.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Understand the principles and benefits of integrating AI with human-driven marketing communications.
Utilize AI tools for data-driven audience segmentation, targeting, and personalized messaging.
Design and implement multi-channel integrated marketing communication strategies.
Blend creative storytelling with AI-powered insights to optimize campaign effectiveness.
Manage ethical considerations surrounding AI use in marketing communications.
Measure and analyze the performance of integrated marketing campaigns using AI analytics.
Adapt communication strategies in real-time based on AI-driven feedback and market trends.
At the end of this course, you’ll understand:
This course is ideal for marketing managers, communication specialists, digital strategists, brand managers, PR professionals, and business leaders who want to integrate AI innovations into their marketing communication efforts. It also benefits data analysts, content creators, and technology managers seeking to understand how to harness AI for strategic marketing and communication. The course is suited for professionals across industries aiming to stay competitive by adopting hybrid human-AI marketing approaches.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
