CODE: MP04
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
Integrated PR and Media Intelligence for Influence and Insight examines how organizations can combine strategic public relations with advanced media monitoring, analysis, and insight generation to shape narratives, influence audiences, and guide decision-making. Integrated PR aligns messaging, channels, and tactics to create consistent brand visibility, while media intelligence uses data from traditional and digital sources to assess impact, identify opportunities, and manage risks. The course provides participants with tools, analytics frameworks, and strategic approaches to design PR initiatives informed by real-time intelligence, ensuring campaigns are targeted, impactful, and adaptable.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Explain the synergy between integrated PR and media intelligence.
Design PR strategies informed by media monitoring and analytics.
Identify and leverage emerging trends for brand advantage.
Assess media coverage to evaluate campaign performance.
Use data insights to refine messaging and audience targeting.
Apply tools for real-time sentiment and reputation tracking.
Adapt PR tactics in response to shifting narratives.
Draw on case studies to implement best practices in influence-driven PR.
At the end of this course, you’ll understand:
This program is designed for PR professionals, corporate communication managers, brand strategists, marketing leaders, and media relations specialists seeking to enhance their influence through insight-driven strategies. It is also valuable for analysts, reputation managers, and consultants looking to integrate media intelligence into PR planning and execution.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
