CODE: MP03
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
Modern Public Affairs and Stakeholder Engagement Strategy is a comprehensive course covering strategic stakeholder identification, analysis, engagement, and communication techniques tailored to various organizational contexts, including government relations, corporate communications, and community outreach. It is designed to equip professionals with the skills and knowledge necessary to effectively manage public affairs and build meaningful relationships with diverse stakeholder groups. Participants will learn to develop integrated public affairs strategies that enhance reputation, influence policy, and foster trust among key audiences. Emphasis is placed on adapting to evolving media landscapes, handling crises, and leveraging digital tools for impactful engagement.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Conduct thorough stakeholder mapping and analysis to identify key influencers and interests.
Develop and implement effective stakeholder engagement and communication plans.
Navigate public affairs challenges, including crisis communication and media relations.
Utilize digital platforms and social media for enhanced stakeholder interaction and campaign reach.
Build and sustain mutually beneficial relationships with government, community, and media stakeholders.
Integrate ethical considerations and transparency into public affairs strategies.
Measure and evaluate the impact of stakeholder engagement initiatives.
At the end of this course, you’ll understand:
This course is ideal for public affairs professionals, corporate communications specialists, government relations officers, policy advisors, PR managers, and business leaders responsible for navigating complex stakeholder landscapes. It is also beneficial for consultants, non-profit leaders, community engagement coordinators, and anyone involved in strategic communication, reputation management, or advocacy seeking to deepen their understanding of stakeholder dynamics and public affairs strategies.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
