CODE: MP10
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
Social Listening, Analytics and Digital Engagement Strategy is a dynamic course that analyzes how social listening tools and analytics can provide actionable insights into audience behavior, brand perception, and emerging trends. It is designed to empower professionals with the expertise to monitor, analyze, and influence online conversations effectively. Participants will learn to develop data-driven digital engagement strategies that enhance customer relationships, optimize content delivery, and boost brand reputation across digital platforms. Emphasizing real-time monitoring and proactive decision-making, the program prepares participants to leverage social data for strategic communication and competitive advantage, transform social conversations into strategic intelligence, driving impactful and data-informed digital engagement.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Implement social listening techniques to monitor brand mentions and industry conversations.
Utilize analytics to interpret social data and derive meaningful insights.
Design and execute effective digital engagement strategies aligned with business goals.
Identify and respond to audience sentiment and emerging trends proactively.
Measure the impact of social listening and engagement efforts using key performance indicators.
Integrate social listening insights into broader marketing and communication plans.
Foster stronger customer relationships through personalized and timely digital interactions.
At the end of this course, you’ll understand:
This course is ideal for digital marketers, social media managers, public relations professionals, brand managers, communication specialists, and business strategists who seek to enhance their digital engagement capabilities. It also suits analysts and customer experience professionals interested in harnessing social media insights to inform marketing strategies, product development, and reputation management.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
