CODE: IT12
DURATION: 3 Days/5 Days
CERTIFICATIONS: CPD
This course gives a comprehensive framework for building, positioning, and managing digital brands through effective storytelling and strategic content creation. Participants will explore the fundamentals of brand identity, brand voice, and value proposition, alongside content planning, audience segmentation, and multi-channel distribution strategies. The curriculum elaborates on aligning branding efforts with business objectives, leveraging data-driven insights, and optimizing content for platforms such as websites, blogs, social media, email, and digital advertising. Through practical exercises and project-based learning, delegates will gain the skills to design and implement cohesive brand and content strategies that drive engagement, loyalty, and growth in the digital economy.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Understand the principles of branding and content strategy in the digital space.
Develop and articulate a clear brand identity, voice, and positioning.
Create content strategies aligned with audience needs and business goals.
Plan and execute multi-channel content distribution effectively.
Apply storytelling techniques to strengthen brand narratives.
Use analytics to measure content performance and refine strategies.
Integrate branding with digital marketing campaigns for maximum impact.
At the end of this course, you’ll understand:
This course is designed for marketing professionals, entrepreneurs, brand managers, content creators, digital strategists, and social media managers, who want to strengthen their skills in brand building and digital content strategy. It is also valuable for small business owners, startups, and professionals transitioning into digital marketing roles, and who need practical expertise to enhance visibility and competitiveness in the digital space.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
