Modern Public Relations and Mass Media Masterclass

CODE: MP08 DURATION: 1 Week/ 2Weeks

CERTIFICATIONS: CPD, CIPR

  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers

Course Overview

A Masterclass of all aspects of Public Relations, Mass Media, Public Affairs, Digital Engagement, Presentation and Communications. Delegates will learn how International Public Relations and related disciplines are evolving and how to keep up-to-date with current techniques to maintain the organisation and its reputation and relationships for steady growth, goodwill and brilliant results. Delegates will interrogate international best practice case studies and examine award-winning entries that will enable a wide understanding of options available for constantly changing environments and situations.

Course Delivery

This course is available in the following formats:

Blended Live

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain knowledge and skills to:


Delegates will gain knowledge and skills to:


• Provide the perfect roadmap to manage VIP stakeholders so that the company can speedily and effectively maintain or restore reputation and business continuity


• Ensure understanding of global social media and news environments, to avoid becoming a negative case study


• Focus on the essential skills and knowledge consistent with competent crisis management best practice


• Identify critically important issues that can grow into a crisis, and how that in turn impacts reputation and shareholder confidence. How fast or slow to act can make a difference


• Enable teams to learn how to competently manage people and resources before, during and after a crisis


• Learn about new measurement and evaluation technology and structures


Key Course Highlights

At the end of this course you'll understand:


  • ✓ Corporate Public Relations Strategies

  • ✓ Crisis, Reputation and Issues Management

  • ✓ Effective Media Relations Management

  • ✓ Effective Public Affairs Management

  • ✓ Digital Public Relations for Millennials – How PR is Evolving

  • ✓ Public Relations and Communications in a Digital World

  • ✓ Digital Mass Media Cultures


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Who Should Attend

Management and all teams dealing with all aspects of Public Relations, Media and Communications, whether internal or external. This course is flexible in length depending on the delegate profile and takes only a maximum of 20 per course. It can be adapted for foundational, intermediate or senior professionals. If a sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course can be adjusted for 1to1 sessions for top management or taught on site to PR departments during their working day.


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Upcoming Course Dates



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Delivery Format: Classroom

Date: 25/10/21

Location: Dubai

Qty

$3975


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Delivery Format: Blended Live

Date: 25/10/21

Location: Dubai

Qty

$4950


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Modern Public Relations and Mass Media Masterclass


  • ✓ Modern facilities
  • ✓ Course materials and certificate
  • ✓ Accredited international trainers
  • ✓ Training materials and workbook
  • ✓ Access to online resources