CODE: MP07
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
In an era of fragmented channels, digital disruption, and rapid news cycles Effective Media Relations in a Disrupted Media Landscape explores how organizations can adapt communication strategies effective communication. Media relations today require building trust with journalists, navigating the influence of social platforms, and ensuring consistent, credible storytelling in a highly competitive information environment. This course provides participants with practical tools, relationship-building strategies, and real-world techniques to manage media engagement effectively, safeguard reputation, and amplify organizational messages in a fast-changing landscape.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Explain how media disruption is reshaping communication strategies.
Build and sustain relationships with journalists and editors.
Adapt media engagement tactics to digital and social platforms.
Craft compelling stories that resonate across diverse outlets.
Manage organizational reputation in fast-moving news cycles.
Respond effectively to misinformation and negative coverage.
Integrate media relations into broader communication strategies.
Assess the effectiveness of media outreach and engagement efforts.
At the end of this course, you’ll understand:
The target audience for this course includes public relations officers, PR managers, and communication professionals tasked with managing media interactions and developing strong media strategies. It also benefits managers and supervisors in marketing, sales, training, and administration who engage with media activities, as well as any organizational personnel involved in media relations. Professionals seeking to enhance their skills to navigate today’s evolving media environment and build effective relationships with journalists and media outlets will find this course particularly valuable.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
