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Modern PR & Media Masterclass: Strategy, Storytelling & Visibility

CODE: MP11

DURATION: 5 Days/10 Days

CERTIFICATIONS: CPD

  • Modern facilities
  • Course materials and certificate
  • Accredited international trainers

5 Days

$5,500

10 Days

$11,000

Course Overview

This is an immersive course that focuses on developing strategic PR approaches, mastering compelling storytelling techniques, and enhancing brand visibility across multiple media platforms.  It is designed to equip participants with advanced public relations and media skills essential in today’s digital and rapidly evolving communication landscape. It offers a transformative learning experience that empowers participants to lead high-impact PR and media campaigns, enhancing visibility and strengthening brand influence in a complex media environment. Participants will engage with practical tools to craft persuasive narratives, integrate multimedia content, and execute coordinated campaigns that resonate with diverse audiences.

Course Delivery

This course is available in the following formats:

Virtual

Classroom

Request this course in a different delivery format.

Course Outcomes

Delegates will gain the knowledge and skills to:

Develop comprehensive PR strategies aligned with organizational goals.

Craft compelling stories that capture attention and drive engagement.

Utilize multimedia tools and content formats effectively for diverse media channels.

Manage traditional media relations alongside dynamic digital platforms.

Enhance brand visibility through cohesive and targeted communication campaigns.

Measure and optimize the impact of PR and media initiatives.

Navigate crisis communication and reputation management with confidence.

Key Course Highlights

At the end of this course, you’ll understand:

  • Strategic foundations of modern public relations and media engagement.
  • Storytelling techniques for impactful brand narratives.
  • Development and integration of multimedia content, including video, graphics, and interactive media.
  • Building and managing relationships with traditional journalists and digital influencers.
  • Crafting and executing multi-channel communication campaigns.
  • Practical workshops on content creation, media pitching, and brand positioning.
  • Analysis of current trends shaping media and PR, including social media and digital analytics.
  • Best practices for crisis communication and reputation safeguarding.
Who Should Attend

This course is ideal for PR practitioners, media professionals, communication specialists, marketing managers, brand strategists, and entrepreneurs seeking to sharpen their storytelling and media management skills. It is also suitable for professionals in corporate communications, content creation, and social media management, as well as anyone aiming to elevate their brand presence and communication impact within competitive markets.

Upcoming Course Dates

Delivery Format: Classroom & Virtual

Date: 22/06/26

Location: London

Delivery Format: Classroom & Virtual

Date: 21/09/26

Location: London

Delivery Format: Classroom & Virtual

Date: 26/10/26

Location: Qatar

Modern PR & Media Masterclass: Strategy, Storytelling & Visibility

✓ Modern facilities

✓ Course materials and certificate

✓ Accredited international trainers

✓ Training materials and workbook

✓ Access to online resources

Your request has been sent the team will get back to you within 24 hours

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