CODE: MP09
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
The Modern Public Relations and Mass Media Masterclass provides a comprehensive examination of current PR practices and their interaction with mass media in the digital age. This course is tailored for professionals aiming to deepen their knowledge of PR strategies, media relations, and communication technologies that influence public discourse and organizational reputation. Through a combination of theoretical insights, case studies, and practical exercises, participants will gain valuable expertise in crafting effective messages, engaging with the media, managing crises, and navigating the ethical challenges essential to successful public relations in today’s complex media landscape.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Key principles and trends in modern public relations and mass media.
Analyzing the current media landscape, including traditional and digital platforms.
Developing strategic and compelling messaging for diverse audiences.
Building productive relationships with journalists and media outlets.
Creating and distributing effective PR content, including press releases and media kits.
Interact with a diverse set of professionals, and work in teams to sharpen your problem-solving skills
Evaluating the effectiveness of PR campaigns through metrics and analytics.
Understanding ethical considerations in public relations practices.
At the end of this course you’ll understand:
This course is designed for PR professionals, communications experts, media strategists, marketing managers, corporate spokespersons, content creators, brand managers, journalists, and anyone aiming to improve their expertise in modern PR practices and the evolving influence of mass media.
Delivery Format: Classroom
Date: 30/06/2025
Location: London
Delivery Format: Classroom
Date: 05/08/2025
Location: London
Delivery Format: Blended Live
Date: 08/12/2025
Location: Paris
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
