CODE: PG19
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This course explores how governments and public institutions can leverage digital data to understand public opinion, track emerging issues, and design more responsive policies. Social listening captures real-time conversations across digital platforms, while sentiment analysis applies AI and analytics to interpret attitudes, concerns, and citizen expectations. This course equips participants with frameworks, tools, and case studies to apply social data insights in policymaking, improve communication strategies, and strengthen trust between institutions and the public.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Describe the importance of social listening in shaping public policy.
Utilize sentiment analysis tools to interpret and analyze public opinion data.
Monitor emerging issues and trends to support informed decision-making.
Develop citizen-focused policies grounded in digital insights.
Enhance government communication strategies through the use of social data.
Identify and mitigate risks related to misinformation and digital discontent.
Incorporate ethical and privacy considerations into social listening practices.
Evaluate case studies showcasing data-driven policy adjustments.
At the end of this course, you’ll understand:
This course is designed for policymakers, government communication officers, policy analysts, and digital transformation leaders who are responsible for shaping responsive public policy. It is especially valuable for governance specialists, civic engagement officers, development practitioners, and NGO professionals working on citizen-centered reforms. Data analysts, researchers, and consultants focused on public opinion, digital governance, and participatory policy design will also benefit.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
