CODE: MP01
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This strategic course involves aligning communication objectives with organizational goals, crafting compelling narratives, and selecting the right channels to reach and influence target audiences. It explores how to design, execute, and evaluate public relations campaigns that deliver measurable results. This course has been curated to walk participants through the full campaign lifecycle, from interpreting a client or organizational brief to developing strategies, implementing creative tactics, and measuring real-world impact and equipping them with practical tools to deliver high-performance PR initiatives.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain the knowledge and skills to:
Interpret PR briefs and translate them into actionable strategies.
Craft persuasive communication plans aligned with business priorities.
Select channels and tactics that maximize audience engagement.
Manage campaign timelines, budgets, and resources effectively.
Integrate storytelling techniques to enhance campaign resonance.
Monitor campaign performance using relevant KPIs.
Adjust strategies based on data-driven insights.
Produce evaluation reports that demonstrate campaign value and ROI.
At the end of this course, you’ll understand:
This course is designed for PR professionals, corporate communication specialists, marketing managers, brand strategists, and media consultants who plan and manage campaigns. It is also valuable for entrepreneurs, public affairs officers, and agency teams seeking to strengthen their PR planning and execution capabilities.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
