CODE: MP08
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This course provides a detailed overview of the key principles and strategies for effective media relations management. It emphasizes the critical role of media relations in public relations and communications, focusing on fostering strong relationships with journalists, media outlets, and stakeholders. Participants will learn to create compelling narratives, execute media outreach, respond to inquiries, and manage crises effectively. By the end of the course, participants will have the knowledge and tools to develop media relations strategies that strengthen organizational reputation and visibility.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
A comprehensive understanding of the current media landscape and its influence on public relations strategies.
Effective methods for building and maintaining strong relationships with journalists and media representatives.
The skills needed to craft impactful press releases, media kits, and other essential communication materials.
Exploring best practices for media training, including preparing spokespersons for interviews and public appearances.
Understanding strategies for managing media relations during crises to safeguard organizational reputation.
Enhancing practical learning through real-world case studies and role-playing exercises.
At the end of this course you’ll understand:
ü
Learn how it really works behind the scenes on
an international scale
ü
Examine secret techniques that will attract the
media and give them what they want
ü
Become confident in dealing with all media
queries using the right option
ü
Explore how to evaluate the media outputs and
bring about improvement
ü
Discover the use of storytelling in winning that
positive front page
ü Develop a sustainable Corporate Effective Media Relations Plan in one day
This course is designed for PR professionals, communications specialists, marketing managers, corporate spokespersons, business leaders, media consultants, and anyone responsible for fostering strong relationships with media outlets to improve brand visibility and manage public perception.
Delivery Format: Classroom
Date: 16/06/2025
Location: London
Delivery Format: Classroom
Date: 18/08/2025
Location: London
Delivery Format: Classroom
Date: 27/10/2025
Location: Accra
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
