CODE: MP02
DURATION: 5 Days/10 Days
CERTIFICATIONS: CPD
This course equips participants with the skills needed to design, execute, and manage impactful Public Relations (PR) campaigns driven by data analytics. In an ever-evolving digital landscape, leveraging data is essential for identifying trends, understanding audience behavior, and evaluating campaign performance. Participants will learn to develop data-driven PR strategies that align with organizational objectives and effectively engage target audiences.
This course is available in the following formats:
Virtual
Classroom
Request this course in a different delivery format.
Course Outcomes
Delegates will gain knowledge and skills to:
Building a strong foundation in the principles and value of data-driven public relations strategies.
Acquiring techniques for collecting and analyzing data to guide PR decisions and campaigns.
Creating strategic PR campaigns that leverage data insights and align with organizational objectives.
Expertise in executing data-driven PR campaigns effectively across various platforms.
Understanding the use of key performance indicators (KPIs) to assess the success of PR campaigns.
Focusing on leveraging data analysis to refine and improve PR campaigns continuously.
At the end of this course, you’ll understand:
This course is ideal for PR practitioners, communication specialists, marketing professionals, and anyone responsible for planning and executing data-driven PR campaigns, particularly those seeking to improve their data literacy.
✓ Modern facilities
✓ Course materials and certificate
✓ Accredited international trainers
✓ Training materials and workbook
✓ Access to online resources
